THE TEEN DREAM
Honey, Petticoat and 19 - the unsung British fashion magazines. Not all that many people know about them today, in fact, they're often dismissed as merely teen mags. But those that do know about them, completely get it. We've noticed that, as well as living up to their teen titles, they actually featured some super sophisticated content. A number of high profile photographers who worked for glossier titles including Nova and Vogue were also commissioned to shoot for Honey, Petticoat and 19 around the same time. Steve Hiett, Hans Feurer, even Harri Peccinotti who art directed Nova, Vanity Fair, Elle, Vogue and Town shot for lesser known teen titles too...who knew! So let's have a gander...
Honey February 1970
Honey was founded in 1960 by Fleetway Publications Ltd. It's said to be the first teen magazine so a good one to start with! This 1970 issue proves the title was still in its prime ten years after its launch. The cover image is photographed by the legend that it Hans Feurer who was shooting for Elle and Vogue simultaneously, as well as creating fantabulous commercial work for Kenzo. Later he went on to shoot look books for Comme Des Garçons (we have one, amazing work!)
A sneaky peek inside at the cover shoot - a mix of black and white and colour snaps taken by Feurer in the Canary Islands. Strong shadows and graphic shapes in patent vinyl and lacquered PVC featuring Mary Quant's 'Puddleduck' boots - sí, sí señor!
Honey January 1970
Cover photograph by Roy A. Giles.
To see the new decade in, Hans Feurer took these photographs at Bicester Gas Works...
"Get yourself together in long, lean tube dresses, keep the look going with neat, skull-hugging cloche hats and high, skinny boots. Zoom into the further looking perfectly feminine in severe, spage-age, thermostatic clothes. Kiss the drafty 60s goodbye"
Petticoat 'For The Young And Fancy Free'
In 1966, the wonderful Petticoat magazine was born. Such a fabulous teen title with one of our favourite mast heads of all time (yellow one below). It was just perfect for its target audience. The flower on the letter 'i' and the bow-shaped 'Ts'. Such a shame the logo changed towards the end the 1960s. The best covers are the early ones - so swinging sixties teen chic!
From multicoloured thick rimmed glasses to Twigs in a satin shirt dress. Petticoat had something for everyone!
The launch year, April 1966. Loving the 'fandango' dress in navy jersey by Shubette - complete with dance moves!
Petticoat in 1968 - Satin culotte suit by Ossie Clark, yes please!
Photographers in Petticoat - Michael Cooper who went on to become one of the most respected rock music photographers of the 1960s and 70s also worked for the title. This image would have been around the same time he was shooting The Rolling Stones, albeit a tad less Rock 'n' Roll!
19 August 1977
19 opened in 1968 and ran right up until 2004, longer than its fellow teen titles Honey and Petticoat. Have a look inside...
Two Swanky For Words - cheeky cover image photographed by Mike Berkofsky. Bikini by Swanky Modes ;)
Straight Ups before the term was coined by Terry Jones for i-D in the 1980s...
19 October 1969
Ankle length coat in brown and white herringbone tweed and matching hat from Biba's mail order catalogue, lush! And if that wasn't enough, there's even more inside...
Biba in Paris! Amazing editorial photographed by Mike Berkovsky with that Art Deco inspired type, LOVE!
Would you like to add any of the above Honeys, Petticoats or 19s to your collection? Or start a collection? Some are available to buy from our website: www.elegantlypapered.com
We have over 35,000 vintage magazines in our archive - our online shop is only a very small part of what we have available. If there's anything you need, don't be afraid to get in touch, you'd be amazed at some of the things we can unearth!
More to come from Team Elegantly Papered soon
Ciao for now!
Copyright © 2015 Elegantly Papered, All rights reserved.
Our email address is: